30 May White Ribbon Schools launches

We are delighted to show off some of the work that we have been doing for our newest client White Ribbon. White Ribbon came to DesignStreet with a brief to “take the design to the next level” for the Breaking the Silence Schools Program.

The aim of the campaign is to “get it right from the start” and teach young children in Australian schools about respectful relationships.

While White Ribbon had material for the Breaking the Silence program, they did not feel that it was as engaging as it could be. We developed a new concept for the look and feel and introduced a bright blue element to White Ribbon’s black and white palette. This helped distinguish White Ribbon Schools from other White Ribbon learning and development programs. We also developed a suite of icons that could be used to visually communicate key themes.

The new concept was rolled out across a Welcome Pack, FAQs, posters, PowerPoint and internal training materials. Our fantastic client, Jen, said

the new design looks absolutely fantastic and our whole team love it!!