With the launch of Toshiba’s new Ultrabook, we were tasked with developing the product packaging that would position and launch the ultra light laptop into the Australian market.
We developed a box using imagery featuring the butterfly that was synonymous with the new laptop, and positioned as the world’s lightest and thinnest 13.3” Ultrabook. The product positioning echoed the butterfly theme,. We opted for a simple yet elegant design stated the product claims and reflected this in the intriguing upside down image of the laptop (it had been weighed down by the butterfly and toppled over!).