Category
packaging design
About This Project

 

packaging

design

 


STANLEY ROGERS KITCHEN
McPHERSON’S


 

BRIEF

Following on the success of the Stanley Rogers Cookware project, we were briefed to develop a completely new brand for Stanley Rogers Kitchen that would be launched and retailed exclusively within Coles. The project included 60 SKUs across bakeware, cookware, cutlery, tools & gadgets and knives.

 

SOLUTION

The creation of the master brand was the first step in the process, followed by the professional photographing of all the individual items. A styled photo-shoot over two days in a professional kitchen enabled us to create beautiful food shots that brought the brand to a level never seen before in major supermarkets. The project was an outstanding success and has drawn worldwide attention and recognition.

 

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