Category
packaging design
About This Project

 

packaging

design

 


NEW STANLEY ROGERS COOKWARE
McPHERSON’S


 

BRIEF

Stanley Rogers is a premium homewares brand that has an iconic Australian history dating back to 1930. Our brief was to create a complete brand refresh and roll this out on the entire Stanley Rogers cookware range, including individual SKUs and box sets for their Aluminium, High Quality Stainless Steel, Techtonic Hard Anodised range and more.

 

SOLUTION

The brief enabled a dedicated photo shoot of all the products including food styling to enhance the visual appeal and quality positioning of the brand. Backed by outstanding photography, we created master packaging designs and for the entire range that set a new standard and set the brand apart in David Jones and Myer stores. It has been our biggest single packaging achievement to date!

 

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