Category
Delfina Sport Website
About This Project

case study

digital communication

 


DELFINA SPORT WEBSITE
DELFINA SPORT


 

BACKGROUND

Delfina Sport is a fast-growing client with a niche market in the design and manufacture of premium, customised swim wear as well as a range of accessories to anyone serious about their sports gear.

 

BRIEF

As part of their next phase of growth Delfina Sport briefed us on a full website redesign that would showcase the premium values of their various product lines and showcase the brand to best effect. The goal was to create a step-change in the positioning and visual appeal of the website, incorporating the latest web trends and ensuring a simple, user-friendly journey for visitors and customers.

 

DELIVERABLES

– Full website redesign
– Mobile responsive
– Simplified UX journey
– Professional, sleek and aspirational

 

PROCESS

As a first step our team analysed the existing website and identified areas needing improvement. A striking visual appeal and easy navigation were key requirements given the number of products that would be displayed plus the need for easy navigation. We brainstormed potential solutions and agreed on a parallax style website that we would develop in WordPress. Big, bold visuals featuring stunning images were designed in as rotating banners, adding colour, excitement and desirability to the brand.

 

OUTCOMES

A fully mobile responsive, clean, crisp website was the outcome of a project that has given the Delfina Sport brand a major boost. We simplified the user experience and ensured simple navigation and liberal use of imagery plus simple copy to communicate the brand’s unique offering. We optimised existing photography and commissioned new shots as needed to ensure high impact visuals that would depict the brand essence at a glance. The client was so impressed with our creativity and professionalism that we had an immediate referral to develop another website. The website is now live – please take a look here.