14 Dec Pantone Colour of the Year 2016
It’s that time of the year. In a move said to reflect the equality of the sexes, Pantone has named Serenity and Rose Quartz the colours that will influence design in 2016. This is the first time that two colours have been chosen for the title. According to Pantone we will be seeing a lot more of the colours used individually and as a combination.
15-3919 Serenity is a powdery blue and 13-1520 Rose Quartz is a clear pink. In its press release Pantone says “the colours are a harmonious pairing of inviting shades that embody a mind-set of tranquillity and inner peace.”
So, what does it take to be colour of the year? This year’s colours were chosen by analysing how colour has been used in 2015 in fashion, graphic design, print, social media, sporting events and more. Pantone then predicted the evolution of 2015’s trends to come up with the colours for 2016.
For 2016, Pantone says the colour choice is in part a reflection of the blurring of gender norms in fashion. While the choice of soft blues and pinks to represent blurring gender lines could be seen as trite, the colour of the year is chosen to appeal to a broad population. Pantone also noted that the colours were meant to represent the younger generation’s refusal to be typecast.
The trend towards mindfulness and wellbeing is another influence on 2016’s colours. The warm pink of Rose Quartz combined with Serenity’s cooler blue creates a feeling of tranquillity and optimism
In graphic design, Rose Quartz and Serenity are strongly connected to lifestyle trends and will work well for packaging design. They could also add interest in digital projects and are very strong for print. Expect to see much more of them in interiors and fashion, too.