04 Jan Pantone Colour of the Year 2015

Pantone has announced its colour of the year for 2015 as 18 – 1438 Marsala; an earthy, robust red-brown.

So what makes a colour the colour of the year?

Every year Pantone hosts a secret meeting in a European city with representatives from various nations’ colour standards groups. After two days of meetings, presentations and deliberations, a colour is chosen to represent the mood for the following year. This choice is based on emerging trends in colour, particularly where colour is being used in new and different ways.

Marsala has been chosen for 2015 because, according to Pantone Colour Institute Executive Director Leatrice Eiseman, it will “enrich our mind, body and soul, exuding confidence and stability.”

“Much like the fortified wine that gives Marsala its names, this tasteful hue embodies the satisfying richness of a fulfilling meal, while its grounding red-brown roots emanate a sophisticated, natural earthiness,” says Eiseman.

The shade is said to translate to all areas of design: graphic, interior , industrial, fashion and beauty. For our packaging clients, the shade is said to work well on both high and low tech materials, and can help bring an artistic edge to pack design.

At DesignStreet, we think 18 – 1438 Marsala is a strong yet restrained choice – a perfect springboard into a new year full of new design challenges.
Source: Designweek and Pantone.