23 Dec Mick’s pick of 2015 – Resolution Capital branding
“I think my highlight moment would have been developing a new branding concept for Resolution Capital,” says Senior Designer Mick.
Resolution Capital is a leading real estate investment trust (REIT) with offices in Sydney, London and New York. The rebrand involved developing a more contemporary look with a new logo and identity.
Mick worked to a very tight deadline to develop the new brand identity, and roll it out over Resolution Capital’s collateral including fund documents, business cards, stationery, internal business documents plus a complete refresh of the website.
“I always enjoy brand development projects, and with the Resolution Capital branding I had a fair amount of creative freedom. At the same time, there was the challenge of understanding the industry and its audience, and applying design principles that would work for their market, all while working to a deadline,” says Mick.