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23 Dec Katy’s pick of 2015 – Partner Plus animation

Account Manager Katy says the Partner Plus training video was one of the year’s standouts.

DesignStreet was engaged to help communicate the Partner Plus process: how partners can identify leads, refer them to American Express, and be rewarded at the same time via a four minute animated video.

“The video was an opportunity to be creative and have some fun while still working within the brand guidelines. We developed the animated characters, script and storyboard for the video. The challenge was to tell a story in only a couple of minutes and engage a busy audience with a short attention span,” says Katy.

“I felt that we were able to really get the message across to make sure all American Express partners knew more about the program and its benefits.”