17 Jul Happy World Emoji Day

July 17 has been named the official date to celebrate all things emoji as it is the same date shown on the iOS Calendar emoji.

Emoji have become so popular and familiar that major brands are incorporating them into their communications. Chevrolet recently released an entire press release in emoji. While this is arguably PR stunt than clear messaging, marketers and consumers alike seem to have an insatiable appetite for the small but expressive digital icons.

Public figures are also getting in on the act with Foreign Minister Julie Bishop making a name for herself for her skilled use of emoji and the NBA becoming embroiled in an emoji war on twitter.