30 May Gravox Winter Warmers
Winter is a key season for Cerebos, and in particular its Gravox brand. Following a successful Easter campaign, Cerebos engaged DesignStreet again to produce a point of sale suite that could be rolled out across the major supermarkets: Woolworths, Coles and Metcash.
The brief asked us to bring Gravox to life whilst conjuring up winter thoughts and feelings in store. In response the design team developed a point of sale suite that encourages shoppers to enjoy the winter indulgence of a hearty roast dinner – with lashings of Gravox!