31 Jul Go Single Tonight

We recently worked with Cerebos to create the in-store collateral for the new Gravox single serve containers.

Based on the insight that single people love gravy too, but might stop short of preparing it for themselves, the cheeky campaign encourages consumers to “Go Single Tonight”. Convenience and simplicity are key messages, with the single serve concept a smart solution for people cooking for one.

We created header cards, posters, shelf strips, stickers and a trade presenter to support the campaign and it’s in supermarkets now. Keep an eye on our Instagram to see the “spotted in store” shots. Here’s a link to the equally cheeky TV spot.