30 Jun Five Minutes with Digital Designer Luke Dunshea
DesignStreet’s Digital Designer Luke Dunshea opens up about code, scuba diving and Lego.
1. Describe a typical day as a digital designer?
A typical day involves a LOT of caffeine to get me going. While it’s kicking in, I check out my regular blogs such as onepagelove.com, designspiration.net and thebrothersbrick.com to see the latest news on everything Lego related. A typical day usually ends after an average of 2000 lines of code in a mixture of HTML5 and CSS3. That’s only 1 blog post and 4 eDMs.
2. Name your top digital trends for 2015?
That’s a hard one! There a few that really stick out for me such as hidden nav bars that become fixed, like the one I created at the top of your screen. CSS3 animation has taken huge steps this year. It’s animation on the internet but instead of it being a video, it’s coded specifically for the web and works on mobile devices (unlike Flash animation). Finally CSS3 polygons! They are my absolute favorite but I’m yet to implement them into a website… Until now!
CSS3 polygons are vector based graphics that have 3+ points coded to a specific point on the screen. The area between these points is then filled in with a web colour of my choice.
3. How can marketing teams take these trends on board for their digital campaigns?
Simple. Be engaging and test the limits. Don’t be afraid to try something new. If people haven’t seen something like it before, it will instantly increase engagement. Don’t do something just because you saw it on a website 2 years ago (long shadow icons). The code the Internet is built on is changing weekly.
4. Favourite campaign in 2015?
That’s a hard one. Probably working on the SeaSki website with my fellow digital designer Jen. We accomplished a lot of things on that website that neither of us knew were possible. It was the first time I’ve ever built a WordPress site for a paying client and with Jen’s knowledge of the framework, I was able to add custom elements for that extra “wow factor”. They are subtle things but they make the user experience all the more enjoyable while navigating the site.
5. Tell us about Lego in your life?
I was wondering when this would come up. I’m an AFOL (adult fan of Lego) and very proud of it. I have a collection worth $7,500 and it’s still growing. I loved Lego as a kid but on my 16th birthday I bought a Lego VW beetle. Since that day my collection started. I’ve got rare vintage sets such as the 12v train level crossing from 1983 and the Unitron monorail from 1993. I mainly collect Lego City sets and have a vast array of modular buildings, trains, vehicles and the Back to the Future DeLorean complete with Doc Brown and Marty McFly. I also have a Lego Tumbler from Batman’s The Dark Knight Trilogy in the DS office. It’s too big to keep at home and contains almost 2,000 pieces.
6. What do you love most about digital design?
The main thing I love about it is that most people take it for granted. Have you ever wondered how buttons change colour before you click on them or how text and images appear differently on every single website you visit? That’s all written in code! In order for a simple button to link you to another page on a website there is an average of 40 lines of code. Absolutely amazing how text and symbols can do so much.
7. What inspires you most about working at DesignStreet?
Creative freedom. Because we have a very flat structure, I am able to put forward ideas that would otherwise be ignored. It’s almost as if I’m my own boss sometimes. The only thing stopping me is my own creativity.
8. If you hadn’t become a designer, what would you have done?
I definitely would have become a dive instructor. I love scuba diving and being paid to dive would be a dream. I would love to show people that under the surface of the water is an entirely new world and it isn’t as scary as it sounds. Yes, I have swam with sharks but they are the most incredible creatures even if they are 3m long. There is nothing to fear in the ocean, it’s more mesmerising than anything else.
9. As a keen diver, if you could live underwater and have a pet animal, what would it be?
It would have to be either a Whale shark or a Mantaray. They are big enough to ride anywhere; it would be like having my own car and chauffeur underwater.