Fountain-WW_spotted

30 Sep Cerebos catalogue ads

We’ve been doing a lot of campaigns for Cerebos including national in-store displays and promotions for Cerebos products. Print advertising and catalogues have recently been added to the mix.

The advertisements were for Woolworths, Supa IGA, Foodworks and SPAR supermarkets. The ads needed to showcase SAXA, Gravox, Fountain, Foster Clark’s and Tandaco products. The design challenge was to create an advertisement that was both eye-catching and informative in order to grab the consumer’s attention and encourage them to seek out the product.

Using bold colour palettes, a strong key visual, and sharp copy we were able to highlight the products’ points of difference. Whether a new range or existing family favourites, the message was clear: don’t forget to add these essential buys to your trolley.