50years-avengers

16 Mar ‘Avengers’ colour change over 50 years

It’s been over 50 years since the first ‘Avengers’ comic book cover was released. In that time, colours have changed from bright and optimistic to dark but cinematic.

We are all used to seeing the characters’ symbolic colours: the green skin of the Hulk; Captain America’s red, white and blue shield; the red and gold of Iron Man’s suit and Thor’s silver, black and red armour. But what has made these colours go from bright hues to darker shades?

Since the launch of the Marvel Cinematic Universe in the early 2000s the darker, muted colours of the movies started to creep in to the comics themselves. Technological advances in print and screen have also enabled more special effects such as foils, finishes and transparency.

You can check out the colour palettes of all the covers here.
Source: WSJ Graphics.