12 May 4 Megabrands that will dominate retail

Corporate giants are under continuous threat from challenger retailers, but four megabrands will continue to dominate the industry.

A recent report from Goldman Sachs highlights the brands that have maintained their position in the market, while capturing the most powerful group of future consumers, the millennials.

Apple, Nike, Lego and Disney will only get larger, says the report.

So, what do all four megabrands have in common? Innovation backed by strong brand perception. It’s a combination that even the most determined challenger brand could struggle to compete with.

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Source: Business Insider.